Index · Selected Work
N° 05 · The Casebook

eight engagements. on the record.

A curated index of recent work across fashion, beverage, coffee, snacks, services, and modern food brands. Each project is a position, designed and shipped with intention. Click any case to read its detail page.

THE INDEX Eight cases. 2024 · 2026 SCROLL ▾
N° 01
uncapped.
Outdoor ApparelSS26
N° 02
sans spirit.
Beverage2025
N° 03
72 beans.
Coffee · Spatial2025
N° 04
fresh greens.
F&B · Packaging2025
N° 05
aapla macchiwala.
Seafood · F&B2025
N° 06
crispigo.
FMCG · Snacks2025
N° 07
soro.
Fashion · Apparel2026
N° 08
tydy.
Laundry · Platform2026
Uncapped, contemporary outdoor apparel campaign
FIG. 01 · CAMPAIGN
BRAND IDENTITY · CREATIVE DIRECTIONN° 01

uncapped.

A contemporary outdoor label for a new generation of explorers.

Designed for people who move with intention. The identity merges performance with a sharp, modern visual language shaped for Gen Z audiences. Earth-led tones, minimal layouts, and a system that feels equally relevant in nature and in everyday urban life.

CategoryOutdoor Apparel
Year2025 · 2026
ScopeIdentity · Direction · Campaign
StatusLive · SS26
View Case Study
Sans Spirit, modern non-alcoholic beverage
FIG. 05 · CAMPAIGN
BRAND IDENTITY · PACKAGINGN° 02

sans spirit.

A confident non-alcoholic alternative, designed to feel premium and social.

Built to step away from familiar mocktail clichés and into a brand that feels visually striking and socially magnetic. Minimal structure meets vibrant energy. Packaging is engineered to read confidently on shelf, and campaign imagery reframes everyday moments with lifestyle and craft.

CategoryNon-alcoholic Beverage
Year2025
ScopeIdentity · Packaging · Art Direction
StatusIn market
View Case Study
72 Beans, artisanal coffee brand
FIG. 09 · CAFÉ
BRAND IDENTITY · SPATIAL DESIGNN° 03

72 beans.

A coffee house rooted in craft, ritual, and sensory experience.

Built around the idea that great coffee is shaped by precision, patience, and atmosphere. Warm textures, rich tones, and tactile storytelling create depth across the system. The brand world feels refined, slower, and emotionally resonant, with every detail tuned for a more considered coffee culture.

CategoryCoffee · Hospitality
Year2025
ScopeIdentity · Spatial · Packaging
StatusOpen
View Case Study
Fresh Greens, modern healthy food brand
FIG. 13 · STOREFRONT
BRAND IDENTITY · PACKAGINGN° 04

fresh greens.

A modern healthy food brand built around convenience and clarity.

Created to reposition healthy eating from a routine obligation into a seamless part of everyday life. Minimal structure, clean layouts, and a fresh, premium tone make decisions easy without losing sophistication. Packaging, communication, and digital visuals work together as a complete lifestyle system.

CategoryF&B · Wellness
Year2025
ScopeIdentity · Packaging · Storefront
StatusLive
View Case Study
Aapla Macchiwala, fresh fish brand
FIG. 17 · IDENTITY
BRAND IDENTITY · PACKAGINGN° 05

aapla macchiwala.

A fresh-fish brand bringing the harbour home.

Custom Marathi lettering with a hidden fish-tail, an ocean-led palette of navy, cyan, and lime, and packaging built to feel premium yet neighbourly — carried across shelf, signage, fleet, and app.

CategorySeafood · F&B
Year2025
ScopeIdentity · Packaging
StatusLive
View Case Study
CrispiGo, banana chips snack brand
FIG. 21 · IDENTITY
BRAND IDENTITY · PACKAGINGN° 06

crispigo.

A playful banana-chip brand built to own the snack aisle.

A bold badge wordmark, a gold-trimmed identity, and flavour-coded packaging engineered to crunch off the shelf — extended into merch, retail booths, and out-of-home.

CategoryFMCG · Snacks
Year2025
ScopeIdentity · Packaging
StatusLive
View Case Study
Soro, contemporary fashion label
FIG. 25 · IDENTITY
BRAND IDENTITY · ART DIRECTIONN° 07

soro.

A contemporary fashion label with a periwinkle-bloom monogram.

An S+R flower mark, a refined maroon-and-cream system, the Kiak serif, and retail-ready collateral that reads as quietly luxurious from storefront to gift box.

CategoryFashion · Apparel
Year2025 · 2026
ScopeIdentity · Art Direction
StatusLive
View Case Study
Tydy, on-demand laundry platform
FIG. 29 · IDENTITY · PRODUCT
BRAND IDENTITY · WEB DESIGNN° 08

tydy.

An on-demand laundry platform connecting customers with trusted laundry partners.

A geometric T-and-box mark, a vivid teal-and-yellow system on Aeonik, an app, and a full marketing website — extended into packaging, fleet, merch, and a social campaign.

CategoryLaundry · Platform
Year2025 · 2026
ScopeIdentity · Web
StatusLive
View Case Study
SIX MORE UNDER NDA · AVAILABLE ON REQUEST

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