Client
Soro™
A contemporary fashion label built to feel timeless. The monogram is drawn from the periwinkle — a bloom that flowers almost year-round — folding an S and R into a single, enduring mark. Empower your identity.
Soro needed an identity that could sit comfortably beside established fashion houses — refined, considered, and unmistakably its own.
We built the brand around a single symbol with a story: a flower that never stops blooming.
The periwinkle’s year-round bloom mirrors the promise — clothing that remains versatile, enduring, and relevant well beyond a single drop.
Empowering, elegant, and made to last.
The S and R interlock into a four-petal flower. A deep maroon, soft cream, olive, and ochre palette pairs with the Kiak serif for a modern-yet-timeless feel.
The monogram repeats as a delicate pattern across the system.
Bags, tags, and boxes are treated with the same restraint as the clothing — quality paper, considered colour, and the monogram given room to breathe.
The first physical contact should feel as luxurious as the wardrobe inside.
From storefront signage to a wrapped gift box, the symbol scales gracefully — legible at a distance, elegant up close, and instantly recognisable as Soro.
One bloom, carried consistently across every surface.
We wanted a mark that could outlast a trend — a flower that keeps blooming, season after season.