Index · Work · N° 08 Tydy
N° 08 · Brand Identity · Web Design

tydy.

An on-demand laundry platform that connects customers with trusted laundry partners — pickup, clean, deliver. We built the brand and the website around one promise: we handle the mess, so you don’t miss the moments.

Client
Tydy
Category
Laundry · Platform
Year
2025 · 2026
Scope
Identity · Web
Type
Aeonik
Status
Live
Tydy symbol — a teal T-and-box mark on a yellow field
FIG. 01 · BRAND HERO

Project Overview

Laundry, made to disappear.

Tydy connects customers with trusted laundry partners through one simple app and website. The brief was to make a chore feel effortless — order, pickup, clean, deliver, done.

We designed a brand and a platform that feel as easy as the service promises to be.

Brand Positioning

We handle the mess, you keep the moments.

Built for two sides at once — customers who want their time back, and partners who want a steady flow of orders. The tone is friendly, reliable, and quietly confident.

A platform that scales from on-demand laundry into home services and beyond.

Visual Direction

A T, a box, teal & yellow.

The mark fuses a “T” with a box — trust and identity meeting delivery and convenience. A vivid teal and electric yellow pair with the clean geometry of Aeonik.

Minimal, geometric, and built to scale across digital and physical touchpoints.

Logo Concept

the idea behind the mark.

Tydy logo concept — letter T plus a box equals the final symbol
FIG. 02 · LOGO CONCEPT · T + BOX
Tydy colour palette and Aeonik typeface
FIG. 03 · COLOUR & TYPE
System

One palette, endless clarity.

Teal carries trust and freshness, yellow brings the energy and the smile, and a near-black grounds the system. Aeonik keeps every screen and surface crisp.

A kit built to stay legible from an app icon to a delivery van.

Product

An app that earns a spot on the home screen.

The icon is bold and instantly recognisable; the product language is simple, fast, and friendly — schedule a pickup, track an order, pay online, all in a tap.

Designed to make the first order feel obvious and the tenth feel automatic.

Tydy app icon in 3D and on an iPhone home screen
FIG. 04 · APP ICON
The Platform · Web

the website we built.

Tydy website — services, how it works, and partner sign-up
FIG. 05 · WEBSITE · CUSTOMERS & PARTNERS
Brand World · Rollout

out in the world.

Tydy branded tape and delivery van
FIG. 06 · PACKAGING & FLEET
Tydy stationery, polo, cap, and bag
FIG. 07 · STATIONERY & MERCH
Campaign · Social

too much laundry, too many problems.

Tydy campaign — Too much laundry, too many problems
FIG. 08 · KEY VISUAL · LAUNDRY PARTNER
Tydy social — We handle the mess so you don’t miss the moments
FIG. 09 · SOCIAL · BOOK NOW
Tydy social — Love first, clothes later
FIG. 10 · SOCIAL · LOVE FIRST
A laundry brand wins when the customer stops thinking about laundry. Everything we made points at that one feeling.
The Studio · On the Tydy engagement, ’26

What we shipped.

Next · N° 01

uncapped.